Membership Cards

Membership cards are the third most popular plastic card in the US today, right behind credit and ATM cards. According to an A C Nielsen survey, 64% of US households said loyalty programs were important in their shopping decisions. This card serves as a marketing tool for the business and those who see it. As a valuable data-gathering tool, it enables retailers to enhance customer service based on actual shopping habits.

Casino membership cards - credit card size, use computer chips or magnetic stripes to record every spin of a slot machine. At table games, pit bosses keep track of players' bets and add points to cards later. Patrons using Player Tracking Cards can receive VIP treatment at casinos - ranging from a free meal or show tickets to complimentary luxury hotel suites or free first-class air travel. One of the hottest trends in the highly competitive casino industry today, allows casinos to monitor their customers' behavior with a precision that other businesses can only envy. Casino officials compare the cards to airlines' frequent-flier programs, noting that both reward customers according to their level of patronage. For casinos, this card is a valuable marketing tool.