Gift Cards

There is no easier way to keep all of your money in your store; your customers purchase gifts or necessities based on the expenditure of the card. For consumers, this perceived value continues to take hold.

Gift cards are found in all kinds of stores. During the holiday season, VCT produces cards for a variety of clients and many of the cards sold in the same location. For instance, a bookstore offered its card as a point of purchase item in a grocery store and sporting goods store. Gift cards keep your logo in front of the consumer. Passive branding is an easy concept. Because the card looks and feels "like a regular credit card" the value is perceived higher than a paper certificate. Some gift cards are "reloaded" after the initial pre-paid amount has been spent. With annual growth in the 8% - 12% range, gift cards have had a dramatic effect on retailing over the last five years. Offering the flexibility of a traditional paper gift certificate and the convenience of a credit card, they are easy and convenient to obtain and perfect for all giving occasions. Gift cards can be individually packaged for activation at point-of-sale. Our VCT service bureau can produce up to 500,000 personalized cards each day. With the services of our sister companies, we can provide forms printing, laser or inkjet personalization, bindery and automated pre-sort .